Strategic communication for Michelin-starred restaurants
Strategic communication turns excellence into sustained visibility, desirability and revenue
I help Michelin-starred restaurants and fine-dining houses build a strong, coherent and profitable digital presence, fully aligned with their culinary vision.
My services focus on defining the most effective communication strategy for your restaurant, crafting narratives that authentically reflect your culinary identity while placing return on investment at the core of every decision.
“To the precision of the culinary gesture answers the same level of excellence in digital strategy.”
Amplify Your Restaurant’s Presence with a Dedicated Freelance Partner
I help restaurants define a clear brand positioning aligned with their culinary identity and business objectives.
This includes brand audits, narrative definition and message alignment across all digital touchpoints.
Brand strategy and positionning
I create high-end editorial content that translates the chef’s vision into compelling narratives for websites, media and digital platforms.
All content is designed to strengthen brand perception and improve conversion.
Content, copywriting and storytelling
I write and optimise restaurant website content to improve visibility, international reach and search performance, while preserving a refined, premium tone.
Together, we define a distinctive tone of voice that translates your culinary philosophy, your techniques and your sensibility into words, ensuring your digital presence reflects what your cuisine truly expresses.
As a freelance copywriter who understands gastronomy and masters both storytelling and SEO best practices, I create content that resonates with international audiences and performs in search engines without compromising elegance.
This service includes SEO-friendly copywriting, content architecture and optimisation designed to support long-term visibility and conversion.
Website Content & SEO Foundations
I develop and manage social media strategies for Michelin-starred restaurants, with a focus on consistency, elegance and measurable impact.
My work includes editorial strategy, content direction and the coverage of key moments throughout the year. Drawing on more than 10 years of experience managing social media for a leading luxury brand, I understand how to build high-impact strategies while strictly respecting the codes of a premium Maison.
By closely following the life and seasonality of your restaurant, I design a structured content plan that inspires your audience, strengthens brand perception and supports reservations and long-term growth.
Social Media Strategy
I advise on digital performance and online visibility, using data-driven insights to guide content, platforms and priorities.
According to your business goals and objectives, I can also set-up Meta Ads campaign to target a specific audience or collaborate with external partners to generate Google Ads campaigns. Performance is adjusted weekly to match your objectives.
Digital visibility and performance
Client experience
In 2025, Michelin-starred chef Frédéric Molina entrusted Anna-Lou Bouvet of DEAR AL with producing the content for his new website.
Chef Frédéric Molina
“We had the privilege of collaborating with Anna-Lou Bouvet on the website copy for Frédéric Molina, and it was a remarkable experience from start to finish.
Anna-Lou has an exceptionally precise and sensitive writing style, always perfectly in tune with the chef’s universe. She captured the essence of the restaurant, its culinary philosophy, and the uniqueness of the space, translating it into words that are elegant, inspiring, and authentic.
Her attentiveness, rigor, and high standards made all the difference. The result is at once poetic, true to our identity, and entirely genuine.
A collaboration that was smooth, demanding, and joyful, exactly how we like it.
We warmly recommend DEAR AL to anyone seeking to give a sincere and impactful voice to their project.”
